Do I Pull the Trigger and Start My Own Business? – Part 6: Hybrid Option

If you have been following along in the series, we have covered 1) Personal Situation, 2) Go To Market Strategy, 3) Business Partnerships, 4) Validating Your Concept, and 5) Creating a Budget. Let’s assume you have taken all these steps and decided that for whatever reason, starting your own business is not a viable option. Perhaps you […]
Do I Pull the Trigger and Start My Own Business? – Part 5: Creating a Budget

If you have been following along with the series, you have now validated your concept, completed a go to market strategy and brought in the right partners for your business. For most entrepreneurs, this next step is usually the most difficult one – creating a budget. At the very least, you need to determine how […]
Do I Pull the Trigger and Start My Own Business? – Part 4: Validating Your Concept

So if you have been following along on this series, you have assessed your personal situation, mapped out your branding and marketing strategy and identified potential business partnerships. We will focus today’s blog on validating your concept. This blog is more geared towards those entrepreneurs launching a B2C product. The one thing I have learned is never to […]
Do I Pull the Trigger and Start My Own Business? – Part 3: Business Partnerships

On my last blog in Part 2 of this series, I touched on the concept of not trying to do everything yourself. It is very possible you may contemplate bringing on a founding partner to launch your business. While it is very tempting to choose a like minded close friend, it is better to follow the relationship […]
Do I Pull the Trigger and Start My Own Business? – Part 2: Go To Market Strategy

This particular blog is geared towards the “Inventor” looking to launch a B2C product. In the 80’s and 90’s before the days of PVR and Sirius XM, traditional advertising was much simpler and more effective. Placement of a TV or radio ad on a major station resulted in mass exposure to a wide demographic. Technological advances including PVR, […]
Do I Pull the Trigger and Start My Own Business? – Part 1: Personal Situation

Based on a few requests, over the course of the next few weeks, I will be addressing various topics related to considerations before pulling the trigger on starting a business. The very first consideration is your current personal situation. I am currently 40 years old and decided that this year was a good time to launch Vistance, […]
Do I really need to hire a CFO right now?

For start-up companies, accounting is often the most ignored segment of the business with the lowest allocation of resources. The CFO is typically one of the last executive positions filled, and generally only when they are forced by outside parties, due to an initial public offering, or demanded by investors or the board of directors. Of course, […]